Ashland Innovation Day

An investor relations event, Ashland’s Innovation Day highlighted the company’s newly launched platform technologies. With a tight budget and even tighter timeline, we decided to explore sketches as a visual communications tool to stay in line with the brand’s steadfast aversion to stock photography and emphasis on unique visuals that stand out in the crowd. Who brings innovations to life? We do. From concept “sketch” to reality, Ashland solves for their customer’s unique needs.

The sketches were used as the primary visuals for an “Innovation Book” with platform highlights for attendees, an event opener video, and supporting web pages and social media graphics.