in-Cosmetics Global, 2023, Ashland
Who brings innovation to life? We do. With a focus on natural new product launches at this show, we decided to showcase each product as a mannequin adorned in an outfit made out of the natural ingredients found in that product. For pre-show marketing efforts, we leveraged sketches of the mannequins to show “concept” in social media, website pages, and ads. Then at the show, the mannequins “came to life” using models in a “run-way-esque” event hosted at the booth.
European Coating Show, 2023
Ashland
The objective of the Ashland booth at ECS was to showcase paints and coatings innovation through the lens of the company’s ESG positioning for the Specialty Additives business: performance, safety, and environment. The booth was designed to feel more like a home with a living room, nursery, and garden patio. I worked with the business to develop the creative, attended the show to assist managing it, and directed a videographer to capture footage of the booth build as well as employee and customer interviews for social, web, and investor relations.