UltraClub Holiday Campaign

Who says B2B advertising needs to be boring? This holiday highlights catalog tells the story of the “UltraClub family” from football season team rivalry and quirky family members gathered for Thanksgiving, to making cookies with Grandma and celebrating the New Year. I managed this project from ideation through design, art directing the photo shoot, and final print production. In addition to the catalog, we created a series of print ads and an online experience that enabled visitors to discover easter eggs hidden within the photos.